During the construction of my media product I chose to include close up shots of my artist singing which is a major convention of pop videos. This not only promotes the song itself but the artist and by dressing the artist in a certain way reflects the mood of the song. The editing usually matches the pace of the song, using various transitions which I also included and the lyrics reflect what is shown in the video. Similar to the pop music videos my product takes the form of performance, with the artist lip syncing the words to the song, with close ups to display emotions.
Although my chosen song is in the pop/piano rock genre it is unconventional as pop videos are usually bright, upbeat and fast paced, which is different to the slow, quite moody song 'jar of hearts'.
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